After completing my Bachelor’s degree at the University of Central Florida, I ventured into the fitness industry, eager to make a difference and help people improve their health and wellness. Throughout my time in this field, I quickly learned the significance of strong sales and marketing strategies for success, not only in the fitness industry but in any business venture.

While overseeing a health facility during its pre-sale phase, my interest in communications grew, particularly in the digital marketing realm. I recognized the power of digital strategy and its potential to reach and engage with consumers in ways that traditional marketing could not. This realization led me to pursue a Master’s degree in Mass Communications, specializing in digital strategy, at the University of Florida (Go Gators!).

During my time at the University of Florida, I was exposed to a wealth of knowledge and techniques in the field of digital strategy. This experience shaped my marketing knowledge and provided me with the necessary skills to thrive in the dynamic and constantly evolving world of digital marketing. I learned about the importance of analytics, audience targeting, and the creative use of communication in crafting effective marketing campaigns.

Today, I find joy in being part of this innovative and progressive industry, contributing my skills and creativity to help businesses succeed in the digital landscape. I believe that digital marketing has the power to transform businesses and bring them closer to their customers, and I am excited to be a part of that transformation.