Columbus Windows Website Redesign View Website Website Redesign for Columbus Windows, LLC Project Overview The website for Columbus Windows, LLC was in need of a comprehensive overhaul. The previous version relied heavily on generic stock photos, featured outdated information, and suffered from numerous broken links. The client expressed a clear vision for their online presence, emphasizing the need for consistent branding, accurate information, and a more personalized touch. Objectives Enhance Visual Appeal: Replace stock photos with high-quality images of the client’s actual work to create a more authentic and engaging user experience. Ensure Information Accuracy: Update all content to reflect the most current and accurate information about the client’s services, products, and achievements. Improve Navigation: Fix broken links to enhance the usability and overall functionality of the website. Strengthen Branding: Develop a cohesive and consistent brand identity across the website, aligning with the client’s vision and business goals. Increase Visibility Implement SEO strategies to improve search ranking and audience reach. Approach Content Audit: Conducted a thorough audit of the existing website content to identify outdated information and broken links. Photo Replacement: Coordinated with the client to gather high-resolution images of their work, replacing all stock photos. Content Update: Revised and updated all text to ensure accuracy and relevance, including correcting any misinformation. Link Repair: Fixed all broken links and ensured that all internal and external links directed users to the appropriate pages. Brand Consistency: Worked closely with the client to refine their brand guidelines and implemented a cohesive visual style across the website, including fonts, colors, and graphic elements. Results Enhanced Authenticity: The use of real photos significantly improved the website’s authenticity, making it more relatable and engaging for visitors. Accurate Information: Users now have access to up-to-date and accurate information, enhancing their trust in the client. Improved User Experience: With fixed links and improved navigation, users can easily find the information they need, leading to higher satisfaction. Strong Brand Identity: The consistent branding across the website helps to establish a strong and recognizable online presence for the client. Before and After: Before: After: https://www.kaylanordstrom.com/wp-content/uploads/2024/03/cw-b4-Made-with-Clipchamp-1.mp4
Capstone Campaign Book
Branding Digital Marketing Website WP-Elementor Social Media Copywriting Branding Digital Marketing Website WP-Elementor Social Media Copywriting Capstone Campaign Book Branding and communications campaign book completed for University of Florida Spring 2023 Capstone. View the entire campaign book Here
Deal Direct Windows & Doors Website, Logo Design, and Social Media Strategy
Website Redesign for Deal Direct Windows & Doors Project Overview The website for Deal Direct Windows & Doors was in need of a comprehensive overhaul. The previous version relied heavily on generic stock photos, featured outdated information, and suffered from numerous broken links. The client expressed a clear vision for their online presence, emphasizing the need for consistent branding, accurate information, and a more personalized touch. Objectives Enhance Visual Appeal: Replace stock photos with high-quality images of the client’s actual work to create a more authentic and engaging user experience. Ensure Information Accuracy: Update all content to reflect the most current and accurate information about the client’s services, products, and achievements. Improve Navigation: Fix broken links to enhance the usability and overall functionality of the website. Strengthen Branding: Develop a cohesive and consistent brand identity across the website, aligning with the client’s vision and business goals. Logo Creation: Design a new logo that reflects the client’s brand identity and resonates with their target audience. Social Media Strategy: Create a comprehensive social media strategy to enhance online presence and engagement. SEO Implementation: Optimize the website for search engines to increase visibility and drive organic traffic. Approach Content Audit: Conducted a thorough audit of the existing website content to identify outdated information and broken links. Photo Replacement: Coordinated with the client to gather high-resolution images of their work, replacing all stock photos. Content Update: Revised and updated all text to ensure accuracy and relevance, including correcting any misinformation. Link Repair: Fixed all broken links and ensured that all internal and external links directed users to the appropriate pages. Brand Consistency: Worked closely with the client to refine their brand guidelines and implemented a cohesive visual style across the website, including fonts, colors, and graphic elements. Logo Design: Created a modern and memorable logo that encapsulates the essence of the client’s brand. Social Media Strategy: Developed a strategic plan for social media engagement, including content creation, scheduling, and audience interaction to boost online presence and customer engagement. SEO Optimization: Implemented SEO best practices, including keyword research, on-page optimization, and meta tag updates, to improve search engine rankings and increase organic traffic. Results Enhanced Authenticity: The use of real photos significantly improved the website’s authenticity, making it more relatable and engaging for visitors. Accurate Information: Users now have access to up-to-date and accurate information, enhancing their trust in the client. Improved User Experience: With fixed links and improved navigation, users can easily find the information they need, leading to higher satisfaction. Strong Brand Identity: The consistent branding, including a new logo, establishes a strong and recognizable online presence for the client. Increased Engagement: The new social media strategy has led to a noticeable increase in online engagement and interaction with the client’s audience. Boosted Visibility: The SEO implementation resulted in higher search engine rankings, driving more organic traffic to the website. Before and After: View Website Before: https://www.kaylanordstrom.com/wp-content/uploads/2021/12/CW-B4-Made-with-Clipchamp.mp4 After: https://www.kaylanordstrom.com/wp-content/uploads/2021/12/DD-snip-Made-with-Clipchamp.mp4