Website Redesign for Deal Direct Windows & Doors Project Overview The website for Deal Direct Windows & Doors was in need of a comprehensive overhaul. The previous version relied heavily on generic stock photos, featured outdated information, and suffered from numerous broken links. The client expressed a clear vision for their online presence, emphasizing the need for consistent branding, accurate information, and a more personalized touch. Objectives Enhance Visual Appeal: Replace stock photos with high-quality images of the client’s actual work to create a more authentic and engaging user experience. Ensure Information Accuracy: Update all content to reflect the most current and accurate information about the client’s services, products, and achievements. Improve Navigation: Fix broken links to enhance the usability and overall functionality of the website. Strengthen Branding: Develop a cohesive and consistent brand identity across the website, aligning with the client’s vision and business goals. Logo Creation: Design a new logo that reflects the client’s brand identity and resonates with their target audience. Social Media Strategy: Create a comprehensive social media strategy to enhance online presence and engagement. SEO Implementation: Optimize the website for search engines to increase visibility and drive organic traffic. Approach Content Audit: Conducted a thorough audit of the existing website content to identify outdated information and broken links. Photo Replacement: Coordinated with the client to gather high-resolution images of their work, replacing all stock photos. Content Update: Revised and updated all text to ensure accuracy and relevance, including correcting any misinformation. Link Repair: Fixed all broken links and ensured that all internal and external links directed users to the appropriate pages. Brand Consistency: Worked closely with the client to refine their brand guidelines and implemented a cohesive visual style across the website, including fonts, colors, and graphic elements. Logo Design: Created a modern and memorable logo that encapsulates the essence of the client’s brand. Social Media Strategy: Developed a strategic plan for social media engagement, including content creation, scheduling, and audience interaction to boost online presence and customer engagement. SEO Optimization: Implemented SEO best practices, including keyword research, on-page optimization, and meta tag updates, to improve search engine rankings and increase organic traffic. Results Enhanced Authenticity: The use of real photos significantly improved the website’s authenticity, making it more relatable and engaging for visitors. Accurate Information: Users now have access to up-to-date and accurate information, enhancing their trust in the client. Improved User Experience: With fixed links and improved navigation, users can easily find the information they need, leading to higher satisfaction. Strong Brand Identity: The consistent branding, including a new logo, establishes a strong and recognizable online presence for the client. Increased Engagement: The new social media strategy has led to a noticeable increase in online engagement and interaction with the client’s audience. Boosted Visibility: The SEO implementation resulted in higher search engine rankings, driving more organic traffic to the website.   Before and After:   View Website Before: https://www.kaylanordstrom.com/wp-content/uploads/2021/12/CW-B4-Made-with-Clipchamp.mp4 After: https://www.kaylanordstrom.com/wp-content/uploads/2021/12/DD-snip-Made-with-Clipchamp.mp4