Website Redesign for Columbus Windows, LLC

Project Overview

The website for Columbus Windows, LLC was in need of a comprehensive overhaul. The previous version relied heavily on generic stock photos, featured outdated information, and suffered from numerous broken links. The client expressed a clear vision for their online presence, emphasizing the need for consistent branding, accurate information, and a more personalized touch.

Objectives

• Enhance Visual Appeal: Replace stock photos with high-quality images of the client’s actual work to create a more authentic and engaging user experience.
• Ensure Information Accuracy: Update all content to reflect the most current and accurate information about the client’s services, products, and achievements.
• Improve Navigation: Fix broken links to enhance the usability and overall functionality of the website.
• Strengthen Branding: Develop a cohesive and consistent brand identity across the website, aligning with the client’s vision and business goals.
• Increase Visibility Implement SEO strategies to improve search ranking and audience reach.

Approach

1. Content Audit: Conducted a thorough audit of the existing website content to identify outdated information and broken links.
2. Photo Replacement: Coordinated with the client to gather high-resolution images of their work, replacing all stock photos.
3. Content Update: Revised and updated all text to ensure accuracy and relevance, including correcting any misinformation.
4. Link Repair: Fixed all broken links and ensured that all internal and external links directed users to the appropriate pages.
5. Brand Consistency: Worked closely with the client to refine their brand guidelines and implemented a cohesive visual style across the website, including fonts, colors, and graphic elements.

Results

• Enhanced Authenticity: The use of real photos significantly improved the website’s authenticity, making it more relatable and engaging for visitors.
• Accurate Information: Users now have access to up-to-date and accurate information, enhancing their trust in the client.
• Improved User Experience: With fixed links and improved navigation, users can easily find the information they need, leading to higher satisfaction.
• Strong Brand Identity: The consistent branding across the website helps to establish a strong and recognizable online presence for the client.

Before and After: